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Contagious: Why Things Catch On
Contagious: Why Things Catch On
Jonah Berger · 2013 · 256 pages
The science of word-of-mouth — six principles that explain why some ideas and products spread and others don't.
Sales & Marketing
- Best for
- Director / Executive, Manager
- Style
- Deep dive
- Formats
- Physical book, eBook, Audiobook